What is PPC ?
PPC stands for Pay-Per-Click, a form of online advertising in which advertisers pay a fee every time that one of their ads is clicked. This type of advertising is used to drive traffic to the advertiser's website and provide potential customers with the opportunity to learn more about the advertised product or service.
One popular form of Pay-Per-Click model is search engine advertising which allows advertisers to bid for ad placement when someone looks up specific keywords related to the business.
What is Google Ads ?
Google Ads is an industry-leading pay-per-click (PPC) advertising system that allows businesses to create ads and be visible on Google’s search engine and other affiliated websites.
Through this platform, advertisers bid on keywords, resulting in their ads being presented whenever those terms are searched for. These winners are chosen based on a range of criteria, such as the relevancy of their campaign, the quality of the keywords and their bids. Google Ads has become one of the foremost digital marketing tools for businesses around the globe.
Types of PPC Ads :
Various types of PPC ads can be created depending on your business needs.
Benefits of PPC Ads:
Garner Immediate Results
Contribute to Higher Overall Website Traffic
Thrive Even Through Algorithm Changes
Experience a High Return on Your Investment
Increase Your Brand Recognition
Target Customers in Real-Time
Generate Leads in Neighboring Cities
Improve Your SEO Strategies with PPC Data
Get the Top Spot in the Local Pack