What is PPC ?
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering
What is Google Ads ?
Google Ads is the single most popular PPC advertising system in the world. The Ads platform enables businesses to create ads that appear on Google’s search engine and other Google properties.
Google Ads operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a search is initiated, Google digs into the pool of Ads advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. The “winners” are chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids.
Types of PPC Ads :
Various types of PPC ads can be created depending on your business needs.
Benefits of PPC Ads:
Garner Immediate Results
Contribute to Higher Overall Website Traffic
Thrive Even Through Algorithm Changes
Experience a High Return on Your Investment
Increase Your Brand Recognition
Target Customers in Real-Time
Generate Leads in Neighboring Cities
Improve Your SEO Strategies with PPC Data
Get the Top Spot in the Local Pack