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What is PPC ?

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site,  rather than attempting to “earn” those visits organically.

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword  that is related to their business offering
 

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What is Google Ads ?

Google Ads is the single most popular PPC advertising system in the world. The Ads platform enables businesses to create ads that appear on Google’s search engine and other Google  properties.

Google Ads operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a search is initiated, Google digs into the pool of Ads advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. The “winners” are chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids.

Types of PPC Ads :

Various types of PPC ads can be created depending on your business needs.

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Benefits of PPC Ads:

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BENEFITS

  • Garner Immediate Results

  • Contribute to Higher Overall Website Traffic

  • Thrive Even Through Algorithm Changes

  • Experience a High Return on Your Investment

  • Increase Your Brand Recognition

  • Target Customers in Real-Time

  • Generate Leads in Neighboring Cities

  • Improve Your SEO Strategies with PPC Data

  • Get the Top Spot in the Local Pack

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