What is Search Engine Marketing (SEM) ?
Search engine marketing (SEM) is a digital marketing strategy that focuses on helping websites become more visible in online search engine results pages (SERPs). It involves a combination of SEO tactics such as optimizing website content and architecture, as well as paid search activities such as pay-per-click (PPC). SEM can help websites increase their visibility and attract more visitors by reaching users who are actively searching for the products or services that the site offers.
Difference between SEO & SEM:
SEO (search engine optimization) focuses on a website and its internal structure. SEO is also focused on geographically local brand representation.
SEM (search engine marketing) is a combination of organic and paid search to drive web traffic and visibility.
How Does SEM Marketing Work?
Search Engine Marketing (SEM) is a form of online marketing that uses pay-per-click (PPC) to get your business’s website seen in search engine results. It works by placing ads on the search engine and paying for the clicks those ads generate, allowing you to attract potential customers at the exact moment they most need your product or service. SEM can also be used to boost your website's organic rankings through attracting high-quality traffic.
When you use powerful tools like Advertising Research, which let you track what your competition is doing, it can help make sure that your ad copy and landing pages are as optimized as possible. Ultimately, SEM will make sure more people find out about what you have to offer and stay ahead of the competition.
Benefits of SEM:
Search engine marketing (SEM) is a key component of any digital marketing strategy, offering a range of benefits for businesses. SEM includes activities such as search engine optimization (SEO), pay-per-click (PPC) advertising and more, all of which can help increase visibility and brand awareness, generate leads, enhance customer engagement and provide measurable results.